DREAM Results
From the imposing Bella Centre in Copenhagen, Sequence delivered a live webcast of the results from the DREAM Trial (Diabetes Reduction Assessment with ramipril and rosiglitazone Medication) for global business communications company, On Screen Productions Ltd
The DREAM trial (supported by an unrestricted educational grant from GlaxoSmtihKlyne, King Pharmaceuticals and sanofi-aventis) commissioned On Screen Productions Ltd to provide live up-to-the-minute coverage of the landmark results delivered during a plenary session at the 42nd meeting of the European Association for the Study of Diabetes (http://www.easd.org). This media coverage included the webcast provided by Sequence, whilst at the same time On Screen Productions Ltd making broadcast pictures and sound available to every TV in the world at broadcast quality by satellite.
The event consisted of two distinct webcasts – the first was the public announcement from the conference main hall and the second was a ‘closed’ press section to which the world’s media were invited to watch and pose questions directly to the panel via email or telephone.
As the job required global satellite TV transmission, and also due to concerns about the availability of suitable connectivity at the venue, a 
decision was taken by On Screen Productions Ltd to use a dual channel satellite feed to relay broadcast quality video and audio back to the Sequence HQ. In Copenhagen onsite production was undertaken using a 40 foot digital outside broadcast with a total of 8 cameras being split between the main plenary hall and the following post plenary session.
The primary feed of the satellite link was used to encode for the webcast delivery. The secondary feed was used to ‘cue’ the supporting PowerPoint slide transitions — all delivered to the Sequence encoding suite via a mobile downlink.
The Sequence StreamStation suite is the ‘nerve centre’ of our webcast solution — in addition to encoding the audio and video this purpose built installation provides clients with highly configurable local monitoring, vision mixing and scan converting services including the facility to play from or record to a wide range of VTR formats – effectively everything required to deliver slick, professional webcasts.
Sequence was asked to make sure that the webcast was as widely accessible as possible, so delivered the feeds in the three main live webcasting formats i.e. Windows, Real and QuickTime. Furthermore the Real and Windows streams were provided as ‘multi-bitrate’, thus allowing the streams to adapt to the local network performance of each user.
In addition to the live audiovisual content, Sequence delivered a simulcast of live PowerPoint content for all presenters — the thought behind this was to try and create as similar viewing experience to webcast viewers as those who where actually in Copenhagen watching the results unfold.
The webcast had over 25,000 viewings from over 130 different countries, all receiving an optimised viewing experienced via the Akamai global high capacity CDN (Content Delivery Network) — a network that also delivers some 20% of total internet traffic, via a vast network of 20,000 servers, located in 71 countries.