Why webcast?
It’s all about getting your message across to a wider audience – consider it your own TV channel on which you are able to deliver live or on demand coverage to a potentially global audience.
Until recently workable webcasting has been for the privileged few – even then, especially in the early days, viewers experienced erratic, unreliable pictures and poor audio quality. Now, with near ubiquitous broadband in many parts of the World, your audience is much closer than they’ve ever been – and what’s better is that it works!
In this day and age it’s imperative to get your message out to the audience as quickly and cost effectively as you can. Live webcasting is the ideal vehicle to do this – especially now the software required to view webcasts comes pre-installed on most computers.
Streaming media gives event organisers who are unable offer live television coverage, or unable to distribute video/ DVD highlights, the opportunity to broadcast to a potentially world wide audience without the associated cost of conventional terrestrial or satellite broadcasting.
Using MultiStream can help you reap the following benefits:
- It’s live! – you can deliver a message, announcement or gig, in real time, as it happens without any delay.
- No limits – events can run as long as necessary, as they are not limited to TV scheduling, DVD/ video length.
- Cost – webcasting content is cheaper than using commercial television transmission platforms such as satellite.
- Interaction – users can interact with the event, through integrated voting, or by accessing website links, resources that relate to the streaming media event.
- Contribution – questions can be posed live to the speakers by email, telephone call ins or even video conferencing.
- Revenue generation – charging viewers to watch your content can provide easy methods of making money. The web is geared up to accepting easy credit card payments of ‘pay as you view’ and users are used to the concept..
- Niche content – terrestrial and even digital providers struggle to provide airtime to specialist television content, something that is not an issue when using the Internet.
- On demand - using pre-recorded clips, true 'video on demand', viewers can opt to watch event highlights, at any time of day or night from any corner of the world.
- Security – using registration or password mechanisms we can either restrict content to known users, or capture valuable marketing information from your viewers.
- Marketing – event organisers can use streaming media to drive visitors to their website, and strong branding messages can be easily integrated in to the viewing experience.
If you can identify an audience for your content, and have a way of informing them of the transmission, we have the ways and means to get your content to them.